A portal for customers and partners: fewer emails, more self-service
A customer emails to ask about an order status, a partner asks for yet another document, and the customer service team answers the same questions many times a day. A portal lets them check it themselves.
When a portal makes sense
- the customer service team answers repetitive status questions every day,
- customers or partners regularly need documents: invoices, certificates, manuals,
- orders or requests arrive by email and are retyped into the system,
- the company works with a network of partners, distributors or subcontractors.
What a portal can include
- order and job statuses,
- downloadable documents,
- placing orders and submitting requests, for example service requests,
- the history of the business relationship,
- communication tied to a specific order instead of scattered across emails,
- separate accounts for the customer’s employees with different permissions.
The portal must be connected to the company’s system
A portal where someone retypes statuses by hand quickly goes out of date. It works best as another role in the company’s system: the customer sees their own part of the same data the team works on.
Portal security
- each customer sees only their own data,
- permissions for the customer’s employee accounts are assigned by the responsible person on the customer’s side,
- user logins and actions are recorded.
Where to start
Count how many emails and phone calls a day concern questions customers could answer for themselves. That is the best measure of whether a portal will pay off, and a hint as to which features to start with. If you want to check this in your company, book a consultation.
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